Public Relations, Photography and Production are three separate and unique disciplines. After years of experience in PR, Advertising and Marketing, I have discovered the disciplines complement the other most when they come to the table collectively. As a current and former practictioner of all, I am happy to offer services to clients where they can utilize my creative and strategic approach to shape their narrative in order to change the course of action in their audiences behavior. Case studies and estimates are provided upon request. Please visit my contact page for all requests.
Photography - Headshots Session
HourlyHeadshots are one of the first steps in promoting your personal brand across multiple assets. As a public relations professional, I have experience in producing advertising campaigns, executing publicity strategies, growing your personal brand with a clear understanding of how to communicate your narrative to multiple audiences. As a self taught photographer with over 15 years of public relations and marketing experience, the photography session becomes your entree to the next step in building your brand. The client will walk away with both physical headshots as well as access to a seasoned and sought after public relations professional. Photo shoot includes creative direction and scout location. Costs are determined by number of looks which determines number of hours. Retouching is an additional cost, with a competitive rate offered.
HourlyNot every product or brand is at a point in their brand development where they are prepared to hire a publicist. However you may still deem it necessary to audit your growth and status in order to make that determination. This session is an evaluation of your current brand assets and overall tone of the brand with its publics in order to offer a comprehensive communications strategic and tactical plan; it will also offer key public relations insights in order to empower the brand to determine communications needs. The client should walk away from the initial consultation meeting with a clear understanding of next steps and needs as it relates to public relations. The consultation is noncommittal and for information and business development purposes only. The cost is per hour and should last no longer than 1.5 hours.
Public Relations Project
Monthly/ProjectPublic Relations needs vary per client and even retainer clients may commission incremental project work. Public Relations projects are often requested when much of groundwork has been laid and there is an immediate need to communicate with mass publics. It can also be requested in a crisis situation, needs based on a special event or the release of a product like a book or album. The cost of a special public relations project will be contigent upon the amount of advance work that was completed, the number of hours, if travel is required and amount of personnel contracted. A great publicist should be able to evaluate the needs, determine what services are required and whether PR would be an effective tool for the client to reach their said goals. Work can also include drafting communication documents for your campaign which can be estimated as project work per hour. Project work is also a great way to feel out and build a partnership with your publicist.
Event Photography and Media Outreach
Hourly/ProjectAt events, publicists are not successful without great photos and photographers become an asset, the better the shot. There is the audience at the event, but that audience is limited. Working in tandem and overlapping in skills, we gather a minimum of two professionals that can capture the narrative of your event while having a creative and PR professional distribute event photos. The result is multiplying the return of your investment by growing your outside audiences for a single rate. The rate includes 1 photographer and 1 publicist, both of who capture the event through photography. Media outreach is distributed same day (or evening) following approval of photo selects and post event press release.
ProjectDeveloping and executing traditional PR while producing digital content and messaging to tell compelling stories through various mediums is critical to the growth of your brand. I am prepared to write treatments as well as develop and produce strong short content across multiple mediums to shape the narrative of your brand. The result should be an effortless integration of an emotional and functional production that provokes specific actions from your audiences.
Public Relations Campaign
RetainerA convincing and strong Public Relations campaign consists of a seed planted in one season and the growth of something beautifully effective in another. The seeds consist of a communications audit and evaluation, building of messaging and compelling content, creating media lists, media outreach and execution of publicity opportunities and strategies. This campaign requires heavy lifting and management. When the timing is right and with strong evaluation of needs and costs, a publicist should be retained.
NegotiableThe above menu items can be packaged tightly in a panelist or speaker session for large groups to discuss the discipline of Public Relations and shaping your narrative. Specific needs and discussion points can be determined. Costs can be negotiated with further discussion.